GRO-OP

Exploring the climate and cost-of-living crises through food waste and community.

Info

Partners

Internal

Industry

Food & Beverage

Disciplines

StrategyBrandDigital DesignStorytellingDevelopment

Selected Press

Creative Boom

Designing out food poverty: Driftime's GRO-OP co-operative concept.

Team

Abb-d Taiyo Elsa Monteith Jo Billings Olivia Dias Baggot Rossouw Oosthuizen Edmund Marshall-Lovsey Kenny Heard Holly Jackson

Challenge

Despite an ever growing need for fresh produce, over a quarter of all the food grown in the UK is never eaten, with this wasted harvest accounting for up to 7% of our country’s greenhouse gas emissions. From food injustice to the climate crisis, fresh fruit and vegetables going to waste is nothing but bad news. What was once hailed as a sustainable way for urban and suburban families to grow their own vegetable gardens has now sustained somewhat of a cult status, making it inaccessible to many of the people that they were intended to serve, due to years long waitlists and limited green spaces.

Impact

We see GRO-OP as a remedy to the current food waste crisis – your go-to community cooperative connecting local growers and grazers with a digital platform to offer their extra potatoes, peas, or pears to those looking for fresh produce at an affordable price. We skip the compost, and redistribute those surplus veggies to good homes in a way that benefits both people and planet, whilst plotting for a peachy future of food justice and climate recovery.