We are officially a Top Creative Company!

Studio
Press
June 20, 2024

Driftime® have been named a Top Creative Company by It’s Nice That and If You Could, with an honorary win for our company culture.

We are officially a Top Creative Company!

If You Could reveals the winners of its inaugural Top Creative Companies award, designed to celebrate organisations that are providing inspiring, supportive and brilliant workplaces, by highlighting 25 companies that have cleared the benchmark as a top creative workplace.

Within the overall list, two honorary winners were selected in three key categories: culture, craft and leadership. Driftime® and We Are Tilt were both named as honorary winners of “culture”, a category that considers the work environment, and how collaboration cultivates a team’s creativity.

The methodology behind the award included two surveys that contributed to the final score. The first survey was completed by employers, gathering information on the policies and practices they provide. The second survey asked employees about how these policies supported their professional life and, most importantly, how they enabled a better quality of creative work.

“A celebration of organisations that are providing inspiring, supportive and brilliant workplaces”

It's Nice That

With this anonymous data – collected from a total of over 800 participants – If You Could has produced The Creative Industry Benchmarks report, providing statistics on workplace standards, such as working hours, pension contributions, parental leave, and more. It contains countless revealing insights – on how companies conduct pay reviews, for example, or what’s most commonly offered as part of its health and wellness benefits. Not only does this report detail the best practices in place today, it also shows us the areas in which the industry as a whole can improve.

These days, creatives are infamously overworked and undervalued. With that in mind, this report series and award process provide a much-needed benchmark for healthier workplaces – ones that promote wellness, encourage collaboration and, most importantly, foster creativity.

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