We've observed an industry shift in the profit and purpose paradigm – motivating progress over cashing-in has become less of a binary debate, and more of an intentional and impact-driven default.
Both emerging and established businesses are increasingly rejecting performative and profit-led action in favour of authentic change and creative innovation, with triple bottom line thinking becoming a mainstream standard rather than a sidelined opt-in or opt-out. We’re treating profit, people, and the planet as equal and independent stakeholders in their own right, and for good reason.
