This week, Creative Boom shared a special report into design and AI, speaking to Driftime® and a number of other design agencies about how they implement artificial intelligence into their daily creative practice.
As a digital design and impact agency operating in a future-focused industry, we use trusted generative AI tools to create efficiencies and optimise processes, responding in real time to the plethora of new products, platforms, and processes constantly entering the market. For us, generative AI acts as a tool that can elevate workplace productivity; it speeds up our creativity instead of replacing it with purely artificial assets or machine-crafted content, and gives us an opportunity to automate AI-friendly tasks to free up some extra time.
“The best use case of AI platforms is as a diligent, devoted digital assistant, rather than a design pioneer in their own right.”
Abb-d TaiyoFrom co-creating alongside digital platforms to demystifying “prompt engineering”, proactively using AI tools presents a fresh opportunity for digital designers. What were once laborious and time-consuming tasks are now accelerated by tools like relume.io, a wireframe and sitemap generator that’s marketed as a design “ally” instead of a replacement. It’s clear why this form of generative “support” is the best use case of AI platforms, plug-ins, and tools; as a diligent, devoted, digital assistant, rather than a design pioneer in their own right.
