Coca-Cola’s Controversial Sponsorship of COP27

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November 17, 2022

Adweek asks Driftime's co-founder Sara Taiyo on whether to criticise Coca-Cola’s controversial sponsorship of COP27.

Coca-Cola’s Controversial Sponsorship of COP27
Elevating impact and building trust with a compelling brand identity
Press
Work

Elevating impact and building trust with a compelling brand identity

Driftime® CCO, Abb-d Taiyo speaks to Civil Society Magazine for an in-depth feature on how a focused, strategic rebrand can revitalise charity missions, attract new funding streams, and accelerate social impact.
Sharing risk: how to build a people-first design business
Studio
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Sharing risk: how to build a people-first design business

Abb-d Taiyo, co-founder and CCO of Driftime®, shared his insight at Design Layers, a conference investigating the intersection of creativity, ethics and business goals, hosted by Readymag.
A cautionary tale for sustainable tech innovators
Press

A cautionary tale for sustainable tech innovators

For industry title Dezeen, Abb-d Taiyo delves into the controversy of Humane AI's screenless smartphone, highlighting the often-overlooked importance of invisible design in creating successful tech products.