Art Not Evidence hits the press

Press
Work
December 12, 2023

The launch of Art Not Evidence has been met with high acclaim, with recent features in a number of notable titles including The Guardian, The Times, Rolling Stone, and NME.

Art Not Evidence hits the press

We started work with Art Not Evidence in the summer of 2023, reckoning with the challenge of articulating the Art Not Evidence message through a clear visual language and an accessible, engaging platform.

By using the concept of “redaction”, we experimented with illustrating the censorship and criminalisation of creative expression currently occurring in both US and UK courts by using an animated tape over certain words and phrases. Driftime designed and developed the full brand and website, helping to empower the movement through a recognisable identity that resonates with both legal decision makers and those in the music industry.

“Imagine that you’re taken to court for a crime you didn’t commit, and as evidence, the prosecutors play a completely unrelated song that you wrote with your friends in an attempt to show criminal intent or behaviour”

Nadia Whittome, The Guardian

We worked alongside the Art Not Evidence team to learn more about the decision makers they’re trying to reach, designing a digital presence that centres an open letter addressed to the Secretary of State for Justice, calling for a change in legislation. The open letter can be signed by anyone, and has gained support from the likes of Annie Mac, IDLES, and MP Nadia Whittome, as well as being featured in a number of high profile national titles including The Guardian, The Irish Times, and The Times. The movement has also appeared in many respected music industry publications including NME, Rolling Stone, DJ Mag, and Clash Magazine, amongst others.

Sign the Art Not Evidence open letter

Elevating impact and building trust with a compelling brand identity
Press
Work

Elevating impact and building trust with a compelling brand identity

Driftime® CCO, Abb-d Taiyo speaks to Civil Society Magazine for an in-depth feature on how a focused, strategic rebrand can revitalise charity missions, attract new funding streams, and accelerate social impact.
Sharing risk: how to build a people-first design business
Studio
Other

Sharing risk: how to build a people-first design business

Abb-d Taiyo, co-founder and CCO of Driftime®, shared his insight at Design Layers, a conference investigating the intersection of creativity, ethics and business goals, hosted by Readymag.
A cautionary tale for sustainable tech innovators
Press

A cautionary tale for sustainable tech innovators

For industry title Dezeen, Abb-d Taiyo delves into the controversy of Humane AI's screenless smartphone, highlighting the often-overlooked importance of invisible design in creating successful tech products.