A game-changing team structure for success

Press
Studio
March 07, 2024

Driftime® co-founder and CCO, Abb-d Taiyo, discusses how he fosters trust and respect within the Drifteam for Agency Hackers.

A game-changing team structure for success

Since 2016, Driftime® have done away with the conventional business hierarchy of middle management in favour of a horizontal company structure, working alongside the team to co-create a company culture and structure that harnesses everyone’s unique skills, talents, and interests.


Within Driftime®, every team member is given the responsibility and freedom to own their projects. “The structure is flat. So everyone has their own element of responsibility. We actively encourage them to learn things and apply them in a way that gives room for failure” Abb-d explained, “This environment fosters a culture of mutual trust and respect, where failures are seen as stepping stones to learning and growth.”

“We actively encourage the team to learn things and apply them in a way that gives room for failure”

Abb-d Taiyo

Driftime’s adoption of a linear team structure exemplifies a forward-thinking approach to business that prioritises ethical considerations, creative freedom, and meaningful impact alongside traditional profit-driven models. As businesses worldwide seek to navigate the complexities of the modern world, Driftime’s approach offers a compelling blueprint for success built on trust, accountability, and a shared commitment to change.

Elevating impact and building trust with a compelling brand identity
Press
Work

Elevating impact and building trust with a compelling brand identity

Driftime® CCO, Abb-d Taiyo speaks to Civil Society Magazine for an in-depth feature on how a focused, strategic rebrand can revitalise charity missions, attract new funding streams, and accelerate social impact.
Sharing risk: how to build a people-first design business
Studio
Other

Sharing risk: how to build a people-first design business

Abb-d Taiyo, co-founder and CCO of Driftime®, shared his insight at Design Layers, a conference investigating the intersection of creativity, ethics and business goals, hosted by Readymag.
A cautionary tale for sustainable tech innovators
Press

A cautionary tale for sustainable tech innovators

For industry title Dezeen, Abb-d Taiyo delves into the controversy of Humane AI's screenless smartphone, highlighting the often-overlooked importance of invisible design in creating successful tech products.